A few months back one of our product Websites started to slip in sales. It was a slow slip over a two-three week period of time, something that clearly was not a simple fluctuation in sales. It was enough of a slip that several people noticed it…the question was, why?

Rather than support emails going to the admins, coders, and testing everything from page speed, the buying process, talking with processors, etc… a simple report called a WID exposed the issue, almost instantly.

The art of Valediction’s…. A Valediction (saying Goodbye) is often the lost forgotten secret to impressing your readers. When it’s time to bid farewell to the reader, rather than simply saying until next time or Goodbye add some flare and personality to your exiting email.